I’m an ego-free senior brand creative. I’ve built and led in-house agencies and translated briefs from $5k to $500k into meaningful stories and campaigns that make an impact.

For 5+ years, I led Nike DTC Creative Studios in Amsterdam, managing art directors, designers, writers and producers crafting daily and seasonal creative while also staying hands-on directing shoots and setting seasonal creative direction.

Before going corporate, I worked as an editor, writer, photographer and designer for skate, surf and music magazines and alt-weekly newspapers.

Since 2016, I’ve focused on art direction, photography and visual storytelling in the lifestyle and sportswear space for brands like Nike and lululemon.

If you need a creative partner to fully understand and own your brief from concepting through creative direction, art direction, shooting stills and/or motion on set, guiding post-production and delivery of final assets, let’s talk.

I’ve directed dozens of shoots and campaigns—leading a team and doing the work myself—and established creative guidelines for photography, design systems and style guides, while also supporting local artists and small businesses with affordable photography, design and creative direction.