In Holiday 2020, Nike invited athletes to view winter as an opportunity and—through sport—to reclaim an extremely challenging year. To add an extra dose of fun, we created the "EKINs" (Nike spelled backwards), a new cast of characters to help members find the perfect gift for their favorite athletes. They remain a regular fixture in Nike's DTC ecosystem.

My role: Concept, Creative Direction, Character Development, Copy

3D Modeling & Animation: Colin Ozawa