Nike went all-in on the Blazer in 2020. This Nike By You campaign featured a number of influential people doing good things for other people. I established the creative direction and was lucky enough to direct the first shoot myself in London with Adwoa Aboa, who founded Gurls Talk, a community-led non-profit organization dedicated to promoting the mental health and wellbeing of adolescent girls and young women.

My role: Creative Direction, Art Direction