Nike Promotions Global
Visual Identity
During my years as Digital Art Director for Nike EMEA, I led the creation of a visual identity and developed a 365 design system that could communicate retail markdowns while maintaining brand integrity. The 95-page directive provided guidance for design and copy used by global and local studios, and included a massive library of bespoke 3D elements for most annual sales.
My role: Creative Strategy, Creative Direction, Design Direction, Digital Design Systems
3D Artists: Traum Inc, Village Green, Sucuk Und Bratwurst
Retail Promotion
Quick-turn project announcing the reopening of Nike stores in Europe during the pandemic. The main message for all creative at that time encouraged people to stay active even with social restrictions (and of course things were on sale).
3D Modeling & Animation: Traum Inc
