During my four years as Digital Art Director for Nike EMEA, I led the development of a 365 design system to communicate seasonal and category-based retail markdowns while maintaining brand integrity. Prior to this, every promotion required a new creative brief and design.

The 95-page directive provided design and copy guidelines for in-house and external creative studios around the globe and included a massive library of bespoke 3D graphic elements to ensure consistency and quality even in discount marketing content—not to mention saving time so team could focus on the bigger-picture projects.

My role: Creative Strategy, Creative Direction, Design Direction, Digital Design Systems

3D Artists: Traum Inc, Village Green, Sucuk Und Bratwurst