Nike Style Guides
Creative Lead
For 15+ seasons, I set the creative direction and art directed Nike EMEA style guides, capturing hundreds of still and motion assets across lifestyle, running, global football/soccer, training and basketball to sustain DTC channels year-round. Our team designed and delivered all final assets featured across the entire digital and retail ecosytem.
My role: Creative Direction, Art Direction, Copy Direction, Seasonal Narrative, Content Strategy, Retail Brand Experience
Photography: Alex de Mora, Jake Jones, RJ Shaughnessy, Steven Counts, Scary Gary, et al. (I know I’m missing some names; please let me know!!)